In Sales, 𝗥𝗘𝗦𝗜𝗦𝗧 the urge to persuade. As a sales person, the more you push, the more your prospect will pull away. Prospects don’t care about what you do, they care about how you can help them.
Instead:
1. Peak their curiosity
2. Shine a light on their problems
3. Educate and guide