Why you need a sales cadence

A sales cadence is simply a sequence of outreach activities with prospects. The purpose of a sales cadence is to establish a connection, engagement or a sale . Did you know that on average, sales person only makes only 2 attempts to reach a prospect? Research suggests it can take anywhere from 8-12 attempts to reach a prospect!

The whole concept of a sales cadence is to diversity outreach by attempting to connect through multiple channels. This can include phone, email, video, LinkedIn and social media. By adopting a diversified outreach approach, you can also test the effectiveness of each channel. You need to have a sales cadence in place to not only provide an outreach framework for sales people but to create predictable revenue.